Just before the world paused in 2020, Jared Davis welcomed Luna—a tiny cockapoo pup—into his arms.
He didn’t expect what would come next. All he did was snap a simple video: Luna fluffed out on the couch, napping, peaceful.
That video—innocent, sweet, ordinary—explode-launched into something extraordinary.
Jared posted it on TikTok. When he checked back the next morning? Over 300,000 views.
That was the moment the story of Jared & Luna officially started.
Fast-forward five and a half years: Luna is teetering on nearly 5 million followers across TikTok, Instagram, and YouTube.
What’s kept them going? It isn’t just cute dog content (though, yes, there’s plenty).
It’s authenticity. It’s love. And it’s the kind of bond people watch hoping for themselves.
Jared had something most overnight social stars don’t: he already understood how content works. He was working at an influencer-marketing agency (IZEA) when Luna made her debut.
He’d been in that world—studying engagement, captions, audience behavior. So when Luna’s video blew up, Jared didn’t just ride the wave.
He leaned into it. He dove into content creation with intention. Video after video. Day after day.
Yet, strategy alone couldn’t have built this. Heart did. Jared understood early that people connect with people, not just pets. Luna is adorable, yes.
But when viewers see Jared laugh, soothe her, play with her, talk to her—with his voice, his quirks—they connect.
It feels like they’re part of the story.
He shares his own life (with Luna, now their daughter), so the audience doesn’t just watch Luna.
They root for the trio.
Some of the most cherished moments come from Luna doing something unusual.
Like the time Jared asked her, “What’s two plus two?” She tapped him four times.
Was it real math? Maybe not—but the moment? Magic. It hinges on delight, surprise, and the unexpected.
Scenes like that become staples in Jared’s “cycle of content”—a mix of warmth, humor, curiosity, and emotional content.
Creating this kind of content with a dog in front of a camera isn’t easy.
Luna has been in front of cameras since she was 10 weeks old. Jared talks about patience: knowing when to film (after grooming, when she’s excited), knowing when she’s receptive, knowing when to give space.
Good content isn’t just what looks good, it’s what feels good—for Luna and for Jared.
On the behind-the-scenes side, Jared has also built a careful system.
He plans posts, captions, times, platform differences.
He watches metrics like retention (holding attention past the first few seconds), and works on community––replying to comments, listening to stories from followers who find comfort in Luna’s videos.
It’s not vanity metrics; it’s connection metrics.
But even with all the growth and positivity, there’s a cost. Jared openly admits burnout creeps in.
Pressure to “one-up” yourself, to make something go viral: it can weigh heavily. He’s had moments when content underperforms and that rattles him.
The past few years taught him: success isn’t just about views. It’s about sustainability. Balance.
Making sure being online doesn’t steal moments from being fully present in real life—especially now with a young family.
So Jared has set boundaries: notifications off, offline time protected, family moments sacred.
He’s found representation (G&B Digital Management) that helps him offload business tasks so he can focus on what matters most: being human, being a dad, being Luna’s person.
And what’s the reward? For Jared, it isn’t just follower counts. It’s messages from fans: someone healing, someone lonely, someone who needed a smile.
It’s seeing Luna grow, laugh, make people feel seen. It’s flexibility: working from home, being present with his daughter.
The intangible stuff that makes all the content work worth it.
They’ve only scratched the surface. Jared has big plans. New creative ideas. More brand partnerships. More meaningful stories.
But the foundation—love, genuineness, connection with each video—that is what made Jared & Luna more than just social media.
It made them a community.
It made them something worth caring about.
