Media Kit · 2026
A daily letter
for the people
who still
love their dogs
the most.
Six thousand five hundred dog owners. A daily scroll of stories, rescues, and training tips. A 55+ audience most newsletters can't reach.
The Audience · Verified
The most concentrated 55+ dog audience in newsletters.
Most pet newsletters chase a younger millennial audience and end up with mixed-intent readers. We didn't.
"We've grown older together."
Source: Meta Ads Manager — 14,991 lead campaign sample. Independently corroborated by sister-brand purchase data showing 88.1% of revenue from the same 55+ cohort across $1.3M in pet-category sales.
What They Buy · Audience Intelligence
A buyer with 30 years of dog ownership behind her.
She buys with intention.
This audience filters by trust signals before price. Vet-recommended, Made in USA, NASC seal, real-owner testimonials, and long track records all carry weight. She reads reviews thoroughly and prefers subscription or autoship for products that "must run out." She is not a casual shopper.
She buys for an aging companion.
81.5% of our list is 65+, and their dogs are aging with them. Joint and mobility support, premium senior food, dental care, calming and cognitive supplements, mobility aids — these are the categories where intent runs deepest. The dog is the emotional center of the household, and that drives the spend.
She buys what her friends recommend.
In a category dominated by skeptical review-readers, a trusted recommender carries disproportionate weight. The Morning Tails has been that voice in the inbox for nearly two years and is the fastest-growing daily newsletter built for this audience. A sponsored mention here doesn't read as an ad — it reads as a friend saying "I tried this and it worked."
Sponsorships · Three Placements
Three ways to be in tomorrow's inbox.
All sponsored placements are clearly labeled Sponsored per FTC guidelines. We collaborate on creative — image, headline, and copy — to make sure it lands as well as our editorial does.
Fit · Categories
Three tiers of category fit.
Sorted by how much direct purchase evidence we see in this audience. The bottom tier is white space — categories where this audience is underserved and where we partner most deeply.
- Joint & mobility supplements
- Premium & therapeutic senior dog food
- Pet insurance & wellness plans
- Mobility aids — ramps, orthopedic beds, supportive harnesses
- Dental care — chews, water additives, brushing
- Calming & cognitive support
- Veterinary telehealth
- Fresh & softer food for picky senior dogs
- Pet trusts & estate planning for pet caregivers
- End-of-life dignity services — in-home euthanasia, hospice, memorial keepsakes
- Senior-specific accessibility — indoor potty, harnesses for owners with limited mobility
- Medicare supplement & senior financial services
How It Reads
A daily digest built to be clicked.
Every issue is a curated scroll of dog content — a quote, a viral moment, the week's spotlighted rescue, training tips, and a hand-picked roundup of stories our readers love. Image-driven, scannable, designed for the morning scroll.
- Format: Story-card digest. 6–10 sections per issue with image, headline, and "Read More" CTA.
- Sections: PAWsitive Vibes quote, viral hook, weekly feature, day-of-week recap, More Stories We ❤️.
- Cadence: Daily, seven mornings a week.
- Sponsor approach: Native cards sit inside the same scroll. Clearly disclosed. Same click behavior as editorial.
Let's talk
If your brand belongs in front of this audience, write to us.
[email protected]Reply with the placement you're interested in and your preferred send week. We'll confirm availability, share a sample issue, and send you a short content brief within two business days.