If you happen to be wandering through a farmers market in the Carolinas and spot a tiny truck with a wagging crowd of dogs gathered around it—congratulations, you’ve just discovered Treatsy Roll, the most tail-wag-inducing food truck in the South.
Behind the wheel (and the oven) is Amy Bossard, a lifelong dog lover and the proud owner of the Simply American Dog Treat Truck, based in Belmont, North Carolina.
Her mission? To make dogs across the Carolinas drool with joy—one handmade, healthy treat at a time.
Bossard’s journey started with a simple belief: dogs deserve snacks that are as wholesome as the love they give.
After decades in the pet industry—running a pet store in New York City and later working as a pet product sales rep in the Pacific Northwest—Amy moved to the Charlotte area in 2018, ready to start fresh and closer to her aging parents in Pennsylvania.
With four rescue dogs watching her every move (and cleaning up any crumbs), she began baking dog treats in her kitchen.
Her quality control team includes a three-legged schnauzer mix, another schnauzer mix, a Yorkiepoo, and a Lab mix—all eager “employees” who, as Amy jokes, “don’t have paying jobs, but their job is to supervise and clean the floors.”
At first, she sold her treats from a simple tent and table in a friend’s parking lot.
But when she saw how dogs and their humans flocked to her booth, she decided to go mobile.
By 2020, she had transformed a 1996 Subaru Sambar mini truck into her beloved Treatsy Roll, a rolling dog treat shop that travels from Belmont to Columbia and Greenville, South Carolina, and even makes stops in Charlotte’s bustling farmers markets.
The truck is slow-moving but eye-catching, drawing smiles, laughter, and plenty of wagging tails everywhere it goes.
And her treats? They’re not your average biscuits.
Amy sources fresh ingredients from local farmers across Gaston, Lincoln, and Cleveland counties.
Her menu includes an adventurous mix of meats, fish, and veggies—like ostrich liver bites, lamb liver, pig ears, and even ostrich trachea tubes from a South Carolina farm.
For cats, she suggests breaking the treats into smaller bites, though one customer swears their donkey is addicted to her dehydrated sweet potatoes. (Talk about universal appeal!)
Each bag averages around $15, and she also sells products from other small businesses, like freeze-dried minnows.
But it’s not just about profit—it’s about connection. “I always approach the dogs or have them approach me,” Amy says. “I try not to scream and squeal if there’s a cute puppy.”
Her gentle, dog-first approach turns every sale into a moment of shared joy between animal lovers.
Recently, Amy’s passion earned her business statewide recognition.
The North Carolina Department of Commerce named Simply American Dog Treat Truck one of 33 “Certified North Carolina Destination Businesses,” part of a new program to support local entrepreneurs and draw visitors to small-town main streets.
Even during economic ups and downs, Amy has noticed something consistent: “I’m not saying the pet industry is bulletproof,” she says, “but it continues to grow as people prioritize quality consumables for their pets.”
For her, that means everything.
Because every batch she bakes, every market she drives to, and every wagging tail she greets reminds her why she started: to make pets happy—and maybe, just maybe, make her own dogs a little jealous.
